CatCap initiated the acquisition of AKM3 by ZenithOptimedia, a division of Publicis Groupe
ZenithOptimedia, a division of Publicis Groupe (Euronext Paris: FR0000130577, CAC 40), announced the acquisition of AKM3, a leading SEO agency in Europe. The transaction is subject to the approval of the German Federal Cartel Office.
Under the terms of the acquisition, AKM3 will be aligned with digital performance marketing agency Performics, part of the ZenithOptimedia group. This will enhance Performics’ digital offering and will help to become the leader in SEO in Germany.
The agency will operate under its existing management team and its three founders Maik Metzen, Markus Koczy and Andre Alpar. Andre will lead the newly aligned company as CEO, reporting to Frank-Peter Lortz, Chairman ZenithOptimedia Germany.
CatCap initiated the acquisition of AKM3 by ZenithOptimedia, a division of Publicis Groupe.
Zenith is an internationally active full-service media agency. They are part of the worldwide ZenithOptimedia Group, one of the world’s top five media networks. As media specialists, ZenithOptimedia develops communication concepts for clients in a wide range of industries, helping them reach consumers effectively via all relevant media contact points. For more information, please visit their website.
AKM3 is one of the leading online marketing agencies in Germany. Client services include SEO, SEA and content marketing. With more than 100 employees working at the company’s office in Berlin, AKM3 is able to offer its services internationally in 10 languages to blue chip clients such as Zalando, ProSiebenSat1 and Axel Springer. The founders Andre Alpar, Maik Metzen and Markus Koczy frequently appear as speakers at industry events and have published various books and articles. For more information, please visit their website.
CatCap and the international M&A network Globalscope offer integrated cross-border M&A consulting services for medium-sized transactions. CatCap – a partner led corporate finance firm – advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. CatCap is managed by four partners and is based in Hamburg and Munich with 18 employees. Globalscope has 44 members in 38 countries with more than 400 professionals worldwide. For further information about CatCap, please click here.
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