- Internet & Medien, Software & Technologie
- Käufer / Investor / Target
Rakuten, the Japanese e-commerce giant, has acquired Fits.me, the start-up founded in Estonia, now headquartered in London, with staff also in New York. Fits.me uses innovative software technology to create virtual fitting rooms for e-commerce sites. Their pioneering technology has been changing how top brands, such as Thomas Pink, QVC and Pretty Green sell clothing online. The virtual fitting room helps shoppers better understand what clothes fit and suit them before they make purchase decisions. It also provides valuable insights to brands as they aim to better understand their customers, reduce the number of product returns, and enhance loyalty.